Public Relations
We believe successful marketing delivers the most compelling messages to the right audiences at the best times to impact behavior. And we use a variety of
tools to do that, including public relations. Our in-house capabilities focus on identifying strategic opportunities where public relations can best deliver results
as part of a client’s marketing mix and on generating awareness and affinity through social media and other online activities.
Brand Strategy
BrandSight 360 means that we tackle branding from
all directions, ensuring that absolutely nothing is overlooked. Given today’s ever-changing communications challenges, attacking on all fronts is not only a tactic, it’s a necessity. Connecting the right brand message with the right consumers. Making a client’s brand stand out in a generic category. Establishing a solid foundation of ROI. All with the ultimate goal of creating engaging work that is effective for our clients.
Design
Collateral provides an excellent way to showcase your offerings in an attractive and comprehensive setting. With experienced, award-winning designers and a well-seasoned production staff, our team is able to concept, design and produce outstanding materials that elevate the brand and deliver results. Like a solid handshake, your collateral should represent the best you have to offer. Our designers are expert at utilizing vivid images, unique textures and innovative materials that are as friendly to the planet as they are to your bottom line.
Copywriting
Words are powerful. Crucial to a brand’s communication and vital to the relationships they forge with consumers. At Acropolis, our goal is to create an “ownable voice” for each and every brand we work with. Our copywriters are an integral part of our creative team and well-versed in writing for all media from web and SEO to broadcast to collateral and to advertising in all shapes and sizes. These conceptual juggernauts bend words and phrases to their will to solve creative and business challenges for our clients.
Interactive
Interactive is a broad category that includes traditional and mobile website development, paid display advertising, free and paid directory submissions, link building campaigns, e-mail blasts and more. We look to implement the most effective of these for each individual client goal, always blending creative and technology with strategy, design, development, advertising and sales to create a solid online marketing presence. Leave it up to us to produce measurable, definitive results that engage and sell.
Advertising
To truly connect with consumers, it’s not enough for our advertising to be heard. It must be felt. We have to engage consumers just like any other human being. With an emotion first. Advertising is now more like Carnegie than Ogilvy. Before you can sell, you must make “friends” to gain influence. In order to make friends, you must engage consumers through content delivered through integrated media channels. Messaging and dissemination have to be part of an interconnected system to engage consumers and foster an environment that supports conversation, word of mouth, referral and trial.
Social Media
The emergence of social media is redefining the way companies communicate with clients, target
markets and with each other – making it an effective, yet complex marketing tool. We believe
that by integrating social media tactics into existing marketing plans and linking them closely with
public relations efforts, our clients build another pillar of communication. We believe in a strategic
approach that provides clearly defined goals and objectives to harness the power of one-to-one
marketing, word of mouth, and the millions of daily Internet users to create an army of brand
ambassadors who generate great buzz and business.
Photography and Video
We know that photography is integral to the foundation of any brand. In defining who you are and what you offer to consumers. It is imperative that photography be developed in accordance with the brand promise and personality to deliver an authentic experience. While photography provides one view of the brand, video provides for total immersion. Combining visuals, sound and motion we can tell a full story and engage viewers emotionally. Whether we’re shooting with our resident agency photographer or a hired gun, we ensure that the brand essence is captured and communicated in a way that resonates with the viewer and drives response.
Media
A strategic media plan is critical to the success of any advertising initiative. Selecting the right media mix and delivering the message at optimal levels ensures that every dollar spent is being optimized for maximum ROI. Acropolis researches, plans, negotiates, purchases and fulfills media plans for many of our clients. Whether we are focusing on print, broadcast or online media, we always work to achieve the most efficient plan with the best ROI, negotiate the best rates and capture as much added-value as possible.
Research
Our team has extensive experience with qualitative and quantitative research methods. We recognize the value of competitive and market insight. Initial research and understanding is critical in order to develop unique positioning and messaging for a brand and to build a plan that delivers results. But it is our quest for knowledge that drives insight, and opportunity doesn’t stop there. We work with planners and researchers on an ongoing basis to stay smart about your business. We also monitor traditional, nontraditional and industry media, with an active eye for anything that could potentially impact your business.
