Energy Planning Associates was established in 1994 as a commercial lighting manufacturer based in Sanford, Florida. The company specializes in manufacturing energy efficient reflectors, fluorescent highbays, and LED lighting fixtures for commercial and industrial use. It has enjoyed a large market share and excellent reputation with their customer base of Energy Saving Companies (ESCO’s) and lighting contractors.
EPA found further value by creating channel partnerships with their customer base and the end user. The primary challenge facing the company was how to communicate and educate this new audience. After evaluating their various product lines, and researching current trends in the construction field, Acropolis felt a new name and brand identity would be necessary in order to achieve this new set of goals.
We proposed the name “Envirobrite” to represent the lighting division of Energy Planning Associates. This name has a much more immediate impact, and powerfully represents the qualities of lighting, efficiency, and of course environmental friendliness.
