With Hilton New York, we had the opportunity to refresh the brand identity of a very compelling property. In fact, this is the premier location for the internationally recognized Hilton brand.
And when in New York, this hotel is the ideal place for domestic and international travelers to stay or conduct business. It’s also the choice for the quintessential New York experience, offering the bright lights and excitement of Midtown Manhattan. With a storied past and a history that rivals all the landmarks within walking distance, Hilton New York is nothing short of legendary.
To say the least, we were challenged to create an effective new style for this sophisticated international hotel in the heart of the world’s greatest city. To appeal to the Baby Boomer base while also attracting the critical, up-and-coming GenX and Millenial markets.
Our solution? A seamless integration of elements that combine to generate the perfect reflection of the property. A color palette that’s rich and contemporary. Type that’s both bold and sophisticated. Photography that blends the energy of the city with hip, stylish business and leisure travelers. And, with an overall tone that resonates an inviting warmth with a message of welcome and hospitality.
